An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

Instead, the launch strategy was thought of as ‘something marketing does’ after the product is complete. The total launch strategy is a holistic business strategy for introducing a new product into ...

You can use it for new product launches, new service offerings ... chart that allows decision-makers to visualize their marketing strategy on a timeline. Even if you’ve never used a Gantt ...

Rather than covering all aspects of your product launch, this one focuses on helping you develop and execute a marketing plan to promote your new product, service, release, line, or feature.

After running Jeni's Splendid Ice Creams for more than two decades, Jeni Britton took a different approach with Floura, her second business.

BIRD’s senior management said that long-awaited fresh new Fall 2025 product will begin to reach the market this summer, in a round table discussion at TD Cowen’s investor conference. The latest styles ...

A new product launch represents one of the most important initiatives ... Forecast market share and inform marketing strategy before product launch. Use hierarchical Bayesian models to capture ...

James Foster, CEO and co-founder of Virax Biolabs, discusses how AI and machine-learning algorithms are changing the ways that companies approach their launch strategies ... Chat GPT just recently ...

AI evolves beyond mere algorithms to open up new frontiers in generative AI and agentic AI, and the art of the possible is ...