The NBA and National Basketball Players Association today jointly announced that the Los Angeles Lakers’ Luka Dončić and the ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

Luka Doncic's No. 77 Lakers jersey was the NBA's most popular jersey for the 2024-25 regular season based on NBAStore.com ...

Luka Dončić is the NBA’s new top jersey-seller … and the first player not named Stephen Curry or LeBron James to sell the NBA’s most jerseys in a season since 2012-13 … and the first ...

Luka Dončić is the NBA’s new top jersey-seller … and the first player not named Stephen Curry or LeBron James to sell the NBA’s most jerseys in a season since 2012-13 … and the first ...

Luka Doncic's trade from the Dallas Mavericks to the Los Angeles Lakers shook the basketball world, and apparently motivated ...

Los Angeles Lakers stars Luka Doncic and LeBron James finished as the Nos. 1 and 3 best-selling NBA jerseys in the second ...

For over a decade, the NBA jersey sales champion has usually boiled down to two superstars: LeBron James and Stephen Curry. However, Doncic's arrival has disrupted this trend dramatically. His number ...

No other NBA player has topped the list since the 2012-13 season when then-New York Knicks forward Carmelo Anthony led the league in jersey sales. Curry was No. 2 on the list this season and James ...

Consider it part of the fallout of the shocking trade that sent him to Los Angeles. Luka Doncic has the highest-selling jersey in the NBA during the second half of this season. Doncic is the first ...