Adidas return nears as Liverpool’s new kit emerges earlyLiverpool’s long-awaited return to Adidas is just weeks away from ...

Adidas, the German sportswear titan, must have been thrilled when Liverpool secured the signing of Florian Wirtz. The Reds ...

Credit LeBron James with an assist for Liverpool Football Club, which prevailed in a multimillion-dollar lawsuit brought by Boston-based New Balance over lucrative worldwide merchandising rights ...

New Balance was the supplier during a period when Liverpool reclaimed the most prestigious silverware, including the Champions League six years ago and the club's first Premier League title in 30 ...

Liverpool unveiled their brand new 3rd kit for the 2019/20 campaign on Saturday morning. The strip, which is the final instalment in the club's current agreement with New Balance, was officially ...

The high stakes court battle between Liverpool and New Balance over their kit deal ended on an unexpected note yesterday. In essence the fame of basketball icon LeBron James, tennis legend Serena ...

New Balance listed an $80, limited edition T-shirt for the Ohtani collection showcasing the 50/50 milestone with Ohtani’s signature logo in gold lettering. The shirt sold out within four hours.

New Balance, Liverpool’s kit manufacturers, published a video teasing both the crest and new home kit on Tuesday, with the shirt featuring a wide white v-neck collar with a white trim.

That's right, the frat bro-inspired W logo and the designs it inspired are gone from the soccer world, having been rebranded as New Balance Football. New Balance of course owns Warrior and the ...

Boston-based New Balance is re-branding their Warrior soccer business to take advantage of the parent company's massive growth in recent years.

Liverpool supporters can now get their hands on a home 'Champions' shirt after New Balance released their last ever club jersey following the Reds' first ever Premier League title.

The phantom black shirt boasts a club crest and new balance logo which have been designed as the same colour as the city's infamous Liver Birds - a symbol of Liverpool which is believed to have ...