Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in ...

WWE RAW is snapping into it. On Monday, WWE announced it has renewed a sponsorship deal with Slim Jim. The iconic meat snack ...

The NBA Finals are set to begin with two fresh teams. The Indiana Pacers, who sped through the Eastern Conference, are making ...

Each player of the Las Vegas Aces will get a considerable amount of extra money this season through the unique (and somewhat controversial) sponsorship the city offered the team.

TKO Group's unique WWE-UFC merger creates a live-sports powerhouse. Click here to find out why TKO stock is a Buy.

Shaq and another NBA legend work to save an iconic shoe brand in the new Netflix documentary, Power Moves with Shaquille ...

A Year With the Red Sox, an eight-episode docuseries released by Netflix Inc. in April, were low. The idea of spending eight hours rehashing their humdrum season sounded like a chore, even for this ...

CELSIUS Energy Drinks has officially announced its sponsorship of the much-anticipated heavyweight boxing match between Jake ...

In addition to expanding fan-facing efforts, PepsiCo will also support the future of the sport through a new partnership with ...

The Reese Witherspoon-produced docuseries gives women in motorsport a long-overdue platform, but fumbles the chance to ...

Earlier this month, the Senate Committee on Commerce, Science, and Transportation held a hearing about fragmentation in ...