The approach looks to separate Nature’s Sunshine from emerging brands that rely on “label candy” to hook consumers while the brand aims for its “prosumer” base: individuals that are passionate about ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Nature's Sunshine was founded more than 50 years ...

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Instead, the human touch is evident everywhere, from handwritten labels to the carefully arranged displays that change with seasonal specialties. The stained glass windows create a cathedral-like ...