Moving forward, a logo of simplicity that boldly displays the letters “FSU” in gold with garnet outlining takes the forefront of the university’s brand as the new academic mark. Most notable ...

The old academic logo was USF in gold letters inside a green ... "That's part of our nature; to push boundaries; to venture in new directions; to try new things." Jeffrey Fishman, a 1992 USF ...

Last Fall, the University of South Florida unveiled a new academic logo (pictured below ... That’s part of our nature; to push boundaries; to venture in new directions; to try new things.

It symbolizes the school’s reported status as the birthplace of higher public education and its motto “to teach, to serve and to inquire into the nature ... academic brand. “The university ...