“Minoxidil was the first drug approved for hair regrowth in men in the vertex (crown area) of the head,” trichologist and scalp therapist Bridgette Hill says, later approved for male and female use in ...

Finding the perfect lip product can be overwhelming with so many options available. Let’s start with lip balms. Whether using ...

If the social media trends Britvich referenced don’t go so far as encouraging the alt-right movement, which is against ...

IT’S the powder that’s gone viral thanks to its blurring effects – but it’ll also set you back £35. So it’s no wonder beauty ...

Dermaplaning can help your skin look smoother and brighter and we’ve got the expert-approved tips, techniques and products to ...

Learn how eco-friendly nails made from biodegradable materials can enhance your beauty routine while being kind to the planet ...

As DEI initiatives face rollbacks, sisters Ione and Ellen Rucker spotlight the challenges for Black-owned businesses like their brand, Rucker Roots. They remain committed to empowering their community ...

The Healthy Lengths Mascara’s formula is enriched with conditioners like vitamin E, olive oil, and rice protein, Dr. Spizuoco ...

Kareena Kapoor has shared that her ‘gorgeous’ mother-in-law and veteran actor Sharmila Tagore’s beauty secret is lauki sabzi!

Pastels are a perennial favourite for spring nails. It signals the flowers finally beginning to bloom and the first of the ...

There can be a lot of noise in the beauty space: ‘try this, buy that, plump, exfoliate, hydrate, rebalance, buy natural, buy ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...