It's the primary tool any smaller company can use to compete ... the majority of our competitors are widely known national brands with enormous marketing budgets. Nevertheless, our small business ...

Gannett, the publishing company that owns USA TODAY and media businesses in 92 local markets, said Thursday it’s uniting its local and national brands ... as the primary marketing vehicle.

Achieving a national brand is a major milestone in a company's growth, requiring years of growth and success. National brands are extremely valuable. Just a handful of the biggest corporations own ...