Since Costco launched its Kirkland Signature brand, it expanded to offer hundreds of products. Here's how the chain keeps its ...

Clever marketing campaigns for products can remake the image of entire ... are “lifestyle brands”, says Simon Anholt, an expert on national branding. The furniture company Ikea has helped ...

CVS Pharmacy President Helena Foulkes, who made the official announcement at the National ... brands in our company’s portfolio support CVS' mission to present positive and authentic images ...

Individual stores will be tasked with overhauling their aisles and end caps to lead with national brands, the company said. It's a major change in direction for Bed Bath & Beyond, which announced ...

But in 1988, Wegmans changed its standards to go beyond the national brands, the company said. “Wegmans has spent almost a generation establishing trust with their consumers in the Wegmans brand ...

“Retail for the national brand market is the majority of our business. We do work up and down the East Coast from Florida to Maine,” Dalaker said from Ranson, West Virginia, where his company ...

A veteran in the field of public relations, Sleem added that the newly released national brand logo will not only reinforce the country’s political and cultural influence but it will also positively ...