A supermarket in Washington, DC will reportedly pull all national brands from the ... Customers will have to buy CareOne, the company’s brand. Universal Images Group via Getty Images “Our ...

Since Costco launched its Kirkland Signature brand, it expanded to offer hundreds of products. Here's how the chain keeps its ...

As a company grows and evolves, it’s not uncommon for its brand image to become outdated ... Bernard May, National Positions Forbes Agency Council is an invitation-only community for executives ...

CVS Pharmacy President Helena Foulkes, who made the official announcement at the National ... brands in our company’s portfolio support CVS' mission to present positive and authentic images ...

Clever marketing campaigns for products can remake the image of entire ... are “lifestyle brands”, says Simon Anholt, an expert on national branding. The furniture company Ikea has helped ...

Food giant Mars, Incorporated said Wednesday that it is changing the rice brand's name ... are not enough." The company that makes Cream of Wheat, which features the image of a smiling Black ...

Children's clothing line Free Assembly Kids is just another of the company's growing in-house ... its own goods and bypassing national brands as a result. It's absolutely the right move, for ...

Earlier this month, four current and former players from the U.S. national women ... launched a lifestyle brand. But unlike most celebrity athletes, the company won’t be selling clothing ...

“Retail for the national brand market is the majority of our business. We do work up and down the East Coast from Florida to Maine,” Dalaker said from Ranson, West Virginia, where his company ...

A veteran in the field of public relations, Sleem added that the newly released national brand logo will not only reinforce the country’s political and cultural influence but it will also positively ...