The health service has spent more than £100,000 drawing up plans to make every trust move its NHS logo on stationery and signs, new figures show. Earlier this year NHS England issued a diktat ...

“The logo does exactly what a logo should do,” is Vicki Young’s verdict on the NHS symbol. “It’s got to be really clear, used with quite a sense of rigour, and for that global standard to be protected ...

Every hospital in the country has been ordered to alter its logo by NHS “identity managers” in a measure which has prompted fury and ridicule. A diktat from NHS England means hundreds of ...

SHOPPERS have blasted WHSmith after the retailer removed 'Smith' from its logo - causing consumers to confuse the sign with the NHS. The high street retailer has shortened its signs to simply say ...