SHOPPERS have blasted WHSmith after the retailer removed 'Smith' from its logo - causing consumers to confuse the sign with the NHS. The high street retailer has shortened its signs to simply say ...

“The logo does exactly what a logo should do,” is Vicki Young’s verdict on the NHS symbol. “It’s got to be really clear, used with quite a sense of rigour, and for that global standard to be protected ...

Another wrote: "The new WH Smith logo is totally baffling." A third person said: "The new one to me just creams NHS. Similar font and just a darker blue." A spokesperson for WH Smith told ...