NBA commissioner Adam Silver addressed the logos' absence ahead of Game 2, stating that there was concern that they added a "slipperiness" to the floor—a legitimate concern for sure—and hinted that ...

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.

Perhaps it will grow on me, but I do appreciate the out-of-the-box thinking from their creative team to come up with something ... like most of the NBA's jerseys and logos are rather forgettable ...

NBA and Dallas Mavericks superstar Luka Doncic ended his long-standing legal battle that started in September this year with his mother, Mirjam Poterbin, over trademark rights to his name.

While NBA Commissioner ... over the team's arena lease and allowing the move to Oklahoma City stipulated that the name SuperSonics and all associated logos, colors, and trademark would be ...

Jerry West — one of the greatest Lakers of all time and the only player to win NBA Finals MVP while playing for a losing team — died ... While the logo has held up, West — at least at ...

The NBA Cup is featured at center court and in the lanes. Team logos and wordmarks are featured in the center jump circle and each team utilized a logo, wordmark or graphic to apply over the ...