MrBeast and his chocolate and snack company Feastables recently became the official sponsor of the NBA's Charlotte Hornets.

Dillingham's connection to Nike isn’t new. As a standout guard for the Kentucky Wildcats, a Nike-sponsored school, he ...

The highlight of the set may just be the reactive jumbotron back bling.

A view of an NBA basketball and the NBA logo before the game between the Dallas Mavericks and the Toronto Raptors at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images ...

Ahkeema Love, the mother of New Orleans Pelican Zion Williamson's child, was arrested in a home invasion case involving an unidentified woman who is allegedly also linked to Williamson. NBC News ...

BERLIN - Organisers of the Euroleague, the continent's premier club competition, said on Tuesday that plans by the NBA for a new European league were a threat and could risk fragmenting the sport.

BERLIN, April 8 (Reuters) - Organisers of the Euroleague, the continent's premier club competition, said on Tuesday that plans by the NBA for a new European league were a threat and could risk ...

According to the professor, "When you look at the nature of marketing and NBA, big guys never sell ... His iconic "Dunkman" logo—originally inspired by Jordan's famous silhouette—was something ...

The regular season is winding down and the NBA playoff picture is starting to come into focus. This is also the time of the year when NBA superstars are starting to ramp up their workloads to ...

NBA has seen many unforgettable moments, but few are as thrilling as shocking upsets. Whether in a single game or an entire series, these unexpected victories remind fans why basketball is so ...

David Stern spent 30 years as the NBA’s longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo. June 12, 2024 But he also se ...

Lesley Slaton, the NBA's chief DEI officer, informed colleagues in an email Wednesday she's stepping down, according to Adweek. Brown joined the NBA as chief DEI officer in 2023. Before that ...