Modular content is an ideal approach for creating, and reusing, content faster and across multiple systems and channels, in a way that will build a targeted customer journey at a time when digital ...

In fact, only 31% of businesses have fully implemented omnichannel contact centers that unify customer interactions across ...

Rangan, V. Kasturi, and E. Raymond Corey. "Ingersoll-Rand (A): Managing Multiple Channels--1985." Harvard Business School Case 589-121, June 1989. (Revised January 1992.) ...

That means investing in a multi-channel approach, which gives businesses the best chance of mimicking the unpredictable and multi-faceted customer journeys of today. To be truly present means ...

After all, businesses used multiple channels to reach their customers before the pandemic began. But this unprecedented time has accelerated omnichannel adoption, as leveraging multiple customer ...