Rangan, V. Kasturi, and E. Raymond Corey. "Ingersoll-Rand (A): Managing Multiple Channels--1985." Harvard Business School Case 589-121, June 1989. (Revised January 1992.) ...

That means investing in a multi-channel approach, which gives businesses the best chance of mimicking the unpredictable and multi-faceted customer journeys of today. To be truly present means ...

After all, businesses used multiple channels to reach their customers before the pandemic began. But this unprecedented time has accelerated omnichannel adoption, as leveraging multiple customer ...