In addition, the old slogan of "More reasons to shop at Morrisons" is to be replaced with two new strap-lines, "Fresh for you every day" and "The food specialist for everyone." The logo will begin ...

Supermarket giant Morrisons has revealed a new logo which it is testing out on selected stores. The emblem is being trailed in several locations across the north of England - but the Yorkshire ...

Morrisons is to abandon its old yellow and black logo Morrisons is going to rebrand itself, with a new logo, new staff uniforms and a replacement for its slogan "more reasons to shop at Morrisons".

Morrisons has rolled out a new-look logo across six locations around the north of England as part of a pilot project to test the water on a radical new branding. The ‘tree’ motif depicts ...

Morrisons has been trialling a new visual identity and has registered a further six logos – although the retailer denies that it is plotting a wider rebrand. The Bradford-based business unveiled a new ...

Prime Minister Rishi Sunak holds a loaf of bread in front of an obscured Morrisons logo during the second farm to fork summit on May 14 (Toby Melville/PA) This is an edited photograph. Mr Sunak ...