ASIC's image reboot Documents seen by the ABC reveal the details ... says it is trying to save money during rebrand The most noticeable change has been to the font used in the agency's logo.

The ABC has revealed it spent $32,750 on creating its own font. The question of the cost of the OneABC typeface was first raised in Senate estimates in May to new managing director Michelle ...

“Thirty-two thousand dollars might not seem much from $1 billion of taxpayer funding, but it is a lot of money for a custom font,” Senator Paterson said. It’s understood the ABC ­initially ...