I love following trends, but don’t always love investing a ton of money into the pieces to match the aesthetic. The ‘Old ...

Conscious consumption. Preserving local and family history. In 2024, the old money aesthetic won’t just be a niche online trend, but a cultural phenomenon that unites continents and competitors.

Last year, TikTok came up with a name for this timeless style: “old money aesthetic.” The term “old money” refers to people who have inherited their wealth over several generations ...

Perhaps this is why the aesthetic, at least in the eyes of the younger generation, has become so style-centric. ‘Old money’ is now an aesthetic trend rather than a lifestyle goal. Staples of ...

But come May of this year, the popular app became filled with a new trend: the “old money” aesthetic. Typically characterized by expensive vintage brands, modest clothing and light features ...

Prep is back—kind of. This time around, however, it’s called the “old-money aesthetic,” and it describes a complicated and divisive trend that’s been proliferating on social media.

Averyl Gaylor does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

but something about the Grainge wedding caused influencers and content creators to do away with pretense and simply call the aesthetic old money. As an aspirational look, the version of prep ...

The small black band with gold detailing is stunning, and something you’ll reach for with a ton of your looks. Bows are so in right now and totally match the Old Money aesthetic. The bow drop ...

On TikTok, “old money” and “clean girl” aesthetics are trending, with over three and four billion views respectively. Content tagged #cleangirlaesthetic and #oldmoneyaesthetic proliferates ...