Founded by Louis Key in 2022, Softriver has implemented what they call the "Ford method." This approach divides the creative ...

As with many modern redesigns of logos made to chase today’s trendy aesthetic of a super flat ultra-minimalist style, the new BMW logo sacrifices the company’s well-known identity in favor of ...

Instead of revitalizing the brand in more lucrative ways, MINI decided that the thing it needs most right now is a “tradition-conscious, authentic, clear” logo. That’s right, ladies and ...