The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

Using authentic imagery is one of the most crucial extended design elements of the CU Boulder brand. Unaltered, realistic photography brings the university’s bold character to life.

Modern casino bars abandoned their traditional service counter setup to become entertainment hubs which occupy prime spots ...

Much like in Massey's mid-century modern branding ... "There are elements of the Herman Miller identity that I hope are more legible to the public because of this new design system: boldness ...

All graphic elements should be used in strict accordance with these guidelines, to help establish consistency and to make UB communications instantly recognizable. Our brand has a number of graphic ...

Designers at Skoda Auto have once again drawn inspiration from the brand’s rich history to create a modern interpretation of ...

Alongside the new visual identity and package design ... has transpired is a modern, bright and bold approach in a vibrant yellow color, which is synonymous with the brand’s energizing allure.

While overly formal spaces may not be as popular as it they once were, traditional design remains timeless. The new “twist” is to blend traditional elements with modern touches. If looking to ...