The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

Using authentic imagery is one of the most crucial extended design elements of the CU Boulder brand. Unaltered, realistic photography brings the university’s bold character to life.

Clever, modern design can help you find your early audience. Unless you are Mark Cuban rich, you do not want to launch a new consumer brand at or below average prices in your category. Yes, your new ...

The new brand identity ... offers a modern and natural evolution of the old logo that had been in the market for around twenty-five years. Honoring our rich legacy, many elements from the ...