Opera?s new ?State of Mobile Advertising? report from the second-quarter of 2013 also found that standard in-app banner ads average a 0.39 percent click-through rate, while mobile Web standard ads ...

the click-through rates for apps is 0.58 percent whereas mobile Web only has a 0.23 percent CTR. Another study showed that in-app ads perform 11.4 times better than normal banner ads, demonstrating ...

“Video ads are playing an increased role, as mobile users who watch 15 second videos are 10 times to 15 times more likely to download an app compared to users who click a banner ad,” Mr ...

Behavioral profiles The campaign ran during the first quarter of 2014, delivering banner ads to targeted devices that ran in a recipient’s favorite apps or mobile Web sites. The banner ads ...

Inc. APPS and AppLovin Corporation APP — have taken divergent paths to scale and profitability. Investors looking to tap into mobile ad tech growth may be wondering: Between these two ...

Moloco, a leader in operational machine learning and performance advertising ... is a leading global third-party app ...

Digital Turbine presents a compelling growth opportunity anchored by its robust On-Device Solutions business and expanding App Growth Platform (“AGP”). The company’s international On-Device ...