Box Banners dominate TV ... While impulse-driven categories thrived on mobile, TV continued to attract sectors where brand storytelling and trust-building are paramount. Durables (13 per cent ...

Television, by contrast, saw a more balanced spread. Durable goods held 13% of the ad share, Banking & Finance 9%, and Auto 6 ...

Food & Beverages accounted for 26% of all ads, while Services followed closely with 25%. On mobile, their presence was even ...

From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a ...

Excitement builds for the FUT Birthday event in EA FC Mobile Global, following its launch in the Chinese version to celebrate ...

Following the re-entry of the French telecom brand into the Indian smartphone market through its local partner Nxtcell, the ...

The Independents has acquired more than a dozen companies in the last two years. The result is a conglomerate that has never ...

Shopify is giving its merchants a slew of new AI-powered tools designed to help them enhance the online shopping experience ...

By taking advantage of Chartboost by LoopMe, publishers can develop new revenue streams, introduce operational efficiencies, and gain more control over their inventory. At the same time, demand ...

Visual marketing drives impulse purchases. Grasping attention becomes even more critical when discounts are involved. A ...

Micro-dramas, a $5.3 billion industry in China, are growing in popularity in the U.S., driven by emotional storylines and ...

At Google I/O, the company unveiled a wave of AI-first features, from Gemini AI embedded across its ecosystem to a new AI ...