I f you haven’t built anything out of Lego bricks since you were a kid, you might be surprised to learn how popular Lego is among adults today—and that Lego sets are an apprec ...

Mattel is launching a new toy brand called Brick Shop, and it's aimed squarely at LEGO enthusiasts. Mattel enters the construction toy market with Brick Shop, launching Hot Wheels-themed building sets ...

Lego is plastic, Mattel is metal. Well, Mattel now wants to do both. Available to pre-order and arriving in stores this summer, the new Brick Shop offers three lineups, or series, of car build sets.

Those, by the way, are just standard Lego bricks—the exact same thing you can buy in a set. In this case, they are built around a metal frame and held together with glue. The team also used ...

ESA Space Bricks' will go on display for three months at select Lego Stores. Scientists may have ... comprised of large metal grains, inclusions, chondrules and elements. With their structural ...

The Lego Group built itself into one of the largest toy companies in the world brick-by-brick. Now, two major U.S. toy companies are launching new brands of bricks in hopes of capturing some of ...

The new system not only designs Lego models that match text descriptions (prompts) but also ensures they can be built brick by brick in the real world, either by hand or with robotic assistance.

Each kit emphasizes a level of realism not found in the LEGO Speed Champions ... Mattel says the Brick Shop cars have accurate vehicle proportions and some real metal components, similar to ...