For far too long, advertisers – the financial engine of the media ecosystem – have been forced to operate in an environment ...

Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising, today ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...

Formerly CPO at 4C Insights, a sophisticated Data & Analytics SaaS provider to the AdTech/MarTech industries, which was acquired by Mediaocean, the mission-critical platform for omnichannel ...

In Mediaocean's April 2023 Outlook Report, a majority of marketers said they expect major impacts from generative AI in copywriting and image generation. However, by November 2023, the focus had ...

NEW YORK--(BUSINESS WIRE)--Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced that its Social Automation solution ...

Americans are dealing with tumultuous change at the moment. I know it. But consider the situation for a Slovenian ecommerce ad agency, navigating the same tariff craziness, as well as the flood of ...

NEW YORK--(BUSINESS WIRE)--Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced the release of its annual CTV ...

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