The tool enables advertisers and marketers to assess the effectiveness of brand collaborations, sponsorships, and media ...

Ormax Media has launched Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and ...

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs.

Curiosity fuels innovation by rewarding exploration and creating a culture of engagement. Transparent recognition inspires ...

We tested eight popular home tool kits to see how they compared in functionality, design and overall usefulness. Two came out ...

The Pentagon still lacks clear ways to measure if the organizations charged with innovation in the Department of Defense ...

But rolling out safe products isn’t the only question ... and how they were thinking about measuring the impact of those ...

In the animal kingdom, intelligence manifests in a multitude of ways—from intricate social structures to problem-solving ...

Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting ...

Workday released the Workday Agent System of Record, meant to help organizations manage their entire fleet of AI agents, from ...