McDonald’s first served them in 1949 ... There’s a lesson here, which is that your brand isn’t about slogans or logos. Your brand is about the way people feel about your business.

If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, tangy ketchup, it's not a bad guess—but the logo colors actually have ...

The restaurants are also using a new logo and branding following McDonald’s exit from Russian in response to the invasion of Ukraine. “The name changes, love stays,” a slogan outside the ...

We've seen various brands drop their logo on adverts lately, and McDonald's is the latest to release a spot with almost no branding at all. The campaign features a series of 30- and 10-inch films ...

What could possibly replace McDonald's iconic Golden Arches ... it has revealed its colorful new logo. Sistema PBO, which manages the chain, confirmed the design to the state outlet TASS on ...

super-sized beefy cheeseburger with the slogan “The Beef” emblazoned on Noah Gragson’s No. 42 Chevrolet. Wendy’s CMO Carl Loredo trashed McDonald’s logo selection as if it was a paper ...

Over a dozen former McDonald’s restaurants in Russia reopened Sunday ... and is now decked out in a new logo and new slogan: “The name changes, love stays.” In addition to the 15 locations ...