The reality is that McDonald’s has quietly been playing the long game, investing heavily in its McCafé brand, improving the quality of its coffee, and adding free Wi-Fi. In doing so, McDonald’s made a ...

So, let's dive in. Here (in no particular order, as usual) are 12 of the best ads of the decade so far, as selected by ad ...

A struggling startup with branding that feels cold and distant may find that incorporating warm, inviting colours leads to ...

Taking its place is a competitor that you might not expect: McDonald’s. You probably don’t think ... is that brand value isn’t just about logos and slogans. It’s a reflection of how ...

Not only did Harman pave the way for further franchising opportunities, he coined the marketing slogan, ‘Finger Lickin’ Good ... on menus at multiple American fast food chains. McDonald’s started ...

The Ulster Farmers’ Union is reminding all playgroups, pre-school, nursery, primary, and special schools in Northern Ireland ...

In a creative collaboration blending civic pride and student innovation, students at Mohawk Valley Community College are ...

Seventy years ago this week, a hamburger joint named McDonald’s opened in northwest suburban Des Plaines. No one except for its Oak Park-raised owner Ray Kroc may have believed the tiny to-go place ...