Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

as Nike has with its swoosh and McDonald's has with its arches. Generally speaking, you should apply for trademark registrations for your business name, logo, slogan and designs separately.

ThePrint was on board Gaffar’s truck as he told the story of a transforming highway landscape while driving on the ...

McDonald's immediately recognizable red-and-yellow color scheme is an eye catcher, but is there a deeper meaning to that ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

If you're a Pepsi person, you'll want to know how the soda got its name. The 127-year-old brand has a history you may not ...