So Good It’s Unreal!

Rhode's dreamy Pocket Blush is a unanimous favorite among the entire Who What Wear editorial team. Unlike many cream blushes ...

Designer Nitya Birla on navigating the era of Sephora Kids (as a mother), where preteen girls are the new beauty consumers.

While many people use it exclusively at night, others also reach for the pot during the day, swiping it on as a lip gloss or, as Hali put it, a “pre-makeup lip treatment.” The jar is small yet ...

The reality TV personality and social media celebrity (she has 43.6 million followers on Instagram) just unveiled her new "Lip Kit" today ($ ... was more like a gloss with a sponge-tipped applicator.

Frosted lips. Glitter lids. Hair clips that match your mood. The ’90s beauty aesthetic is back, and it’s cooler, glossier, ...

April showers bring May flowers, and May flowers bring the best Memorial Day beauty sales. Even though we're sad to see May go, the end of the month is kind of incredible, because deals on makeup, ...

In our most recent round of testing, six favorites surfaced: a simple, exceptional everyday lip balm for under $5, a high-gloss moisturizer, an invisible sun protector, a soothing medicated option ...

Titled "Born Famous," the campaign introduces MAC Cosmetics' latest lip product, Lipglass Air, which the brand bills as the "new iteration of the cult-classic gloss." Like the one that originated ...

Costing £22, this lip kit has been designed to "sculpt ... Alternatively, Boots shoppers can check out the Maybelline Ballet Core Lifter Lip Liner and Lip Gloss Duo (£15.98) that provides ...