Matchbox was making tiny die-cast cars more ... This was converted to a white Superfast edition (again with red seats) in 1970. The following year (1971), it came out with a yellow body (keeping ...

These cars were painted in bright colors, made to look faster than most of the stuff Matchbox had out. So Matchbox responded by creating a lineup of "Superfast" cars like this Dodge Challenger.

The rise and fall of Matchbox toy cars is an example of failing to keep ... Matchbox attempted to compete by introducing its "Superfast" line, but struggled to match Hot Wheels' appeal.

The 1969 switch from “regular” plastic wheels to the Superfast line of fast-rolling cars (Matchbox’s response to American rival Hot Wheels) is a prime example. Track down a Matchbox Pontiac ...

Matchbox cars were the gateway drug for countless ... which extended to 1969. After that came the Superfast models with a new wheel design that allowed them to roll faster, to better compete ...

When they were kids, he and his brother used to spend hours there playing with their beloved Matchbox cars and trucks ... the firm introduced its “Superfast” line with racing wheels and ...

Its battle with Hot Wheels had many phases over the years, including the launch of the Matchbox Superfast series in response to the faster-rolling Hot Wheels cars. A live-action Hot Wheels film ...

The world’s favorite toy cars, Hot Wheels and Matchbox, are celebrating anniversaries this year: Hot Wheels just turned 50 years old, while Matchbox cars are 65. It turns out some of them would ...

It feels as if the diecast manufacturer is using Matchbox to implement ... in 2019 with the 50th Anniversary Superfast series, alongside other cool cars like the '04 Honda S-2000 and the '80 ...

I've applied the brakes on my monthly diecast expenses, but I'm always looking for new cars on the market. And the Matchbox alternative is becoming more and more tempting with each new release.

According to Mattel, one Matchbox car is sold every second. “For nearly 70 years, Matchbox has carried enormous cultural relevance and inspired generations of kids to unleash their imaginations ...