Of politics and Maslow’s hierarchy of needs In the very final analysis, politics is all about wants and needs. As one politician puts it, “It’s all about who gets what, when, and where.” ...

Maslow’s hierarchy of needs is a model for understanding the motivations for human behavior. These include physiological needs, safety, love and belonging, esteem, and self-actualization. The ...

Many factors influence shoppers' purchasing decisions, Kate Hardcastle writes in her new book 'The Science of Shopping,' ...

At the heart of the formal Conscious Leadership framework is the “15 Commitments”—a framework designed to promote ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is ...

Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next ...

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them ...

Discover why digital marketing needs a clear strategy to succeed. Expert advice on planning your approach for better results and growth.

With social media, paid advertisements and content tailored by algorithms everywhere, email marketing remains a leading channel, as it is always strong, personal and achieves profits ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...