Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is ...

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies ...

Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Marketers are focussing on short-term measurement tools like last-touch attribution, despite most of marketing’s payback occurring over the long term. Marketers looking to escape the overload need ...

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term ...

Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.

Typically, lots of people write on behalf of a company. Creating content is not always limited to the marketing department. Once you've completed your Style Guide, make sure it is read and understood.

SMBs rely heavily on social media for marketing and growth, study says More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and ...