Building upon their successful partnership aimed at simplifying marketing mix data collection, Keen Decision Systems (Keen) and TapClicks today announced plans to develop a seamless, end-to-end ...

Representational MarTech, or marketing technology, enables personalised customer experiences and leads to increased engagement, higher conversion rates, and overall business growth. Over time ...

This expansion helps marketers bridge the gap between adtech and martech—increasing efficiency, streamlining workflows, and bringing data, messaging, and media together in one connected strategy.

2. Choose your martech stack based on business need, not Fomo The myth: You need every hot new tool to stay competitive. The truth: Tech should solve your problem, not become it. Action points ...

The martech stack is crucial for executing sophisticated performance marketing strategies – and a well-designed one can be a source of competitive advantage. In a best practice paper for WARC, ...

Martech doesn’t fail at purchase. It fails at activation. Managing the activation gap and plugging the value leaks is how you turn your martech stack from a cost center into a growth engine.

He also rebuilt the company’s martech stack without engineering support, using automation and tools such as Supermetrics to streamline reporting and free up time for analysis. Don't miss ...

From customer data platforms (CDPs) that unify disparate data streams to advanced recommendation engines that deliver hyper-personalised campaigns, today’s MarTech stack is more powerful than ever.

We guarantee that 85% of attendees are senior-level MarTech leaders or higher. This assembly offers an invaluable platform for you to connect with peers across organisations and industries, exchanging ...

TYSONS, Va.--(BUSINESS WIRE)--Splash, a Cvent-owned event marketing technology company, today announced the launch of their Event-Led Growth (ELG) Masterclass & Certification. The product agnostic ...

Consolidation in the Martech Stack In 2025, the Martech landscape is trending towards consolidation, driven by the increasing demand for more integrated solutions. Marketers are finding it ...