It's a glaring big-budget line item for CMOs—one that's growing and straining. Revamping your martech stack doesn't have to be as daunting as understanding the theory of relativity, though. CMOs who ...

From customer data platforms (CDPs) that unify disparate data streams to advanced recommendation engines that deliver hyper-personalised campaigns, today’s MarTech stack is more powerful than ever.

That means we’re about to be hit with a wave of data management issues that will challenge any martech stack. In 2024, both Salesforce and HubSpot announced acquisitions of platforms ...

AI is being adopted for product design and trend analysis. Martech stack is being implemented to refine audience targeting, optimise campaign performance and drive better omnichannel experiences.

For years, adtech and martech have been like feuding generations ... But, as anyone who has tried setting up a tech stack knows, buying the tools is the easy part. Making them talk to each other ...

At the core of an effective martech stack lies a robust real-time data infrastructure. This begins with an event streaming platform that can handle massive volumes of user interactions with minimal ...

No design skills are necessary since the app offers pre-built templates and 250,000+ shapes to create everything from org charts to network diagrams. To make diagram creation even easier ...