At the core of an effective martech stack lies a robust real-time data infrastructure. This begins with an event streaming platform that can handle massive volumes of user interactions with minimal ...

But that also means those challenges will increase exponentially as companies' martech stacks grow. To confront that issue, the Marketing Technology Industry Council has released three recommendations ...

If your martech stack is stuck in the past, no amount of AI can save you. But get the foundation right and AI will finally live up to the hype. Taming the martech beast: the unsung heroes of digital ...