The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared? The ...

Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report. The post State of the Stack 2025: ...

Just imagine a stack of Lego bricks ... See, the people behind the martech need to be wizards a bit, too. They cannot be only one-dimensional, hard-core geeks (I am a geek and I am proud of ...

Clients upon clients have been wondering aloud how their sprawling martech stack got to its current state, which can best be described as a Frankenstein's monster. It's easy to understand how so many ...

Digital studio TAG, which specialises in strategy, technology and marketing for medium-sized to enterprise-level businesses ...

The long-standing tug-of-war between marketing and IT for control over the MarTech stack has reached a pivotal moment. As ...

A Gartner study of 400+ marketing leaders found that their utilization of their Martech stack's capabilities on average dropped to just 33% in 2023—the second consecutive year of decline (down from 42 ...

The martech landscape is complex and riddled with unique challenges such as finding the perfect tool It's not a walk in the park to put together your brand's 'martech stack' that can deliver ...

MessageGears, the leading data activation and engagement platform for enterprise brands, today released findings from its recent survey to better understand how enterprise retail brands are managing ...

Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech systems dynamic and adaptable, says CleverTap co-founder and chief product ...