Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

The business case for pursuing gender-based IPA initiatives is still strong despite a wave of DEI backlash, Kathryn Rothwell ...

Elijah Denisen, Land Use Planning class student University of Minnesota Crookston students in both the Marketing Strategies class and Natural Resources Land Use Planning class are taking a hands-on ...

Also, compare it with calls to action in similar marketing materials from competitors. Knowing what your competitors are doing and how their strategies may be working ... For instance, plan to send an ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Founders have always been challenged with taking their bold ideas and getting someone to utilize their product. Now, in 2025, ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Amid early spells of intense heat with temperatures surpassing 40 degrees Celsius in Delhi, the Bharatiya Janata Party (BJP) government is set to announce this year’s heat action plan on Monday.

Hospitals to have heatwave wards, cooling shades to offer relief to pedestrians The Tribune, now published from Chandigarh, started publication on February 2, 1881, in Lahore (now in Pakistan). It ...

Timothy Plan Defensive Strategies Fund earns a Low Process Pillar rating. The main driver of the rating is its parent firm's disappointing risk-adjusted performance, as shown by the firm's average ...

PEPE (PEPE) is a cryptocurrency memecoin launched in April 2023, themed after the popular internet meme Pepe the Frog. As an ERC-20 token built on the Ethereum blockchain, it rapidly gained ...