Over a fifth of parents have let their school-aged child plan 100% of a family vacation, according to new research. The ...

Car rental company Avis is on a mission to move away from its corporate messaging, set by its US counterpart to a strategy ...

If you get engaged during a Benson Boone show, where do you get married? Elmwood Cemetery, if you're Millington couple Mark ...

Take Patagonia's 'Don't Buy This Jacket' campaign—while not summer-specific, it exemplifies the counterintuitive approach ...

Dennis Prager’s right-leaning media platform has built an audience of millions by marrying slick Hollywood production values ...

Recent corporate media spinoffs have been a mixed bag, with many failing due to the way they were set up, Wall Street ...

The $420 billion global animation industry (movies, television cartoons, games, anime) has long been dominated by ...

Marketing plans are essential documents for virtually any business; it is hard to do great marketing without a clear plan. Unfortunately, many marketing plans simply don't work very well; they add ...

A small-business owner and his team prepare a strategic marketing plan on an annual basis. The plan describes the actions they intend to take to accomplish the company's goals, such as increased ...

Gaurav Arya’s journey from a short-lived Army stint to a self-styled TV warrior reveals how reputation can be manufactured in ...

The trick to making these types of partnerships successful is to build a solid channel partner marketing plan—a strategy for two companies to collaborate on selling or marketing services, products, or ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...