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Additionally, it has enjoyed good customer retention throughout its cloud transition and is experiencing solid annual contract value growth. However, Pegasystems has displayed inconsistencies on the ...

Marketing measurement must reflect the complexities and nuances that marketers already understand to be true about how ...

Having deeply skilled marketing experts on board, whether they're full-time employees or outsourced talent, is vital if ...

as seen in Marketing Week. A look at the product mix vs product line discussions shows two types of product assortments. These include the "product range" (or product line) and the "product mix".

Even without U.S. President Donald Trump’s tariffs in the mix, trade with China has fallen ... at about 16 kg per capita, recent marketing efforts have achieved increases of just under 15 ...

This is not a drill—the 2025 MarketingProfs B2B Forum program is here! You won't want to miss the lineup of incredible speakers and insightful, inspirational sessions they're bringing to B2B Forum ...

According to Forbes, small business owners are struggling to market their goods and services. Many small business owners ...

(Mix 93-1) Exercising and engaging in physical activity are essential for maintaining a healthy lifestyle. Each year, people spend hundreds of dollars on gym memberships to get access to free weights, ...