Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better ...

If your team is in the market for a marketing automation platform, here are eight things to keep in mind. The post 8 ...

So, how do businesses achieve that knowledge? With the help of customer journey maps. Customer journey maps help businesses visualize customer interactions and identify quickly and clearly what is ...

With digital platforms influencing every stage of the consumer journey, Satya Raghavan, Director, Marketing Partners - India, Google, will present "Stream, Scroll, Search, Shop: Unlocking Consumer ...