Cal Lutheran had several of its students and alumni participate in the 2025 Innovation Awards & Startup Village in Santa ...

Every dollar you spend is being questioned. Your CFO sees marketing as a cost, not an investment. You’re under pressure to ...

For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...

Tariffs, bird flu and other factors could wreak havoc in the ad market in 2025, as growth is expected to slow, per ...

ALGIERS, ALGERIA — With production forecast to remain in marketing year 2025-26, Algeria is forecast to import over 9 million ...

With ConsumerIQ, Estée Lauder can respond rapidly to the fickle tastes of consumers. A marketing director, for example, won’t waste time searching for a customer survey or worse, creating a report ...

American Banker surveyed 100 banks, credit unions and payment firms on how gen AI, President Donald Trump's policies and ...

As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and touchpoints, marketers can no longer solely rely on traditional metrics such as ...

Beyond forecasting, AI enhances sales strategy through intelligent segmentation and targeting. It identifies patterns in ...

Global Influencer Marketing Market is valued approximately at USD 21.22 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 28.60% over the forecast period 2024-2032.

After a 12.4 percent increase in 2024, the U.S. ad market is expected to encounter a slowdown this year, due to the ...

It forecast that community-driven campaigns and craftsmanship ... comprising high-net-worth individuals and "people like me who hold global marketing positions." Attendees learned about the brand's ...