Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. To a great extent, these have evolved in sequence, changing as communications technology ...

carries major weight in achieving communication objectives. Retaining customers is another function of marketing. This includes customer service strategies and techniques where service and support ...

Below, 15 members of Forbes Communications Council weigh in on effective, if nontraditional, marketing methods and platforms.

Whether for interpersonal or marketing communications, various methods of electronic communication are critical to getting business done efficiently and cost-effectively. Although communication ...

For a business to remain consistent, marketing departments will ... Below, 12 Forbes Communications Council members share methods that can help tremendously with being authentic and different ...

Discusses how a variety of marketing communication methods, such as advertising, public relations, sales promotion, point-of-purchase, and direct marketing are developed, implemented, and evaluated in ...

In fact, some contend that NFC will eventually overtake other proximity marketing communication methods and become the dominant way to conduct a location-based advertising campaign. But there are ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...