Chief marketing officers (CMOs) report ... budgets have failed to grow year-on-year, marketing leaders appear to be using their funds in a more productive way. Top actions taken to boost productivity ...

CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by ...

As marketers trim budgets and chase performance, Nielsen finds radio continues to outperform expectations in ROI and lower-funnel impact.

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are ... say the metrics they rely on most to evaluate content performance are ...

The B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America report, sponsored by our friends at Sitecore ... Most use metrics to measure content performance, but fewer have KPIs or ...

and marketing directors under pressure to prove ROI, these benchmarks offer both a performance yardstick and a strategic lens. Whether optimizing campaigns or advocating for budget, the report ...

The Trump administration's tariffs aim to generate revenue and support tax cuts. Click here to read the latest on the stock ...

Enterprises today are under growing pressure to manage increasing volumes of sensitive data while staying ahead of complex ...

The global landing page builders market is poised for substantial expansion between 2025 and 2035, growing from a val ...

Tencent is not only accelerating its revenue growth and investing heavily in AI, but is still a bit undervalued. Read more to ...

In my years advising professional services (PS) leaders, I’ve counseled firms of every size and specialization. Specifically, ...