As marketers trim budgets and chase performance, Nielsen finds radio continues to outperform expectations in ROI and lower-funnel impact.

Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are ... say the metrics they rely on most to evaluate content performance are ...

The B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America report, sponsored by our friends at Sitecore ... Most use metrics to measure content performance, but fewer have KPIs or ...

The global landing page builders market is poised for substantial expansion between 2025 and 2035, growing from a val ...

Tencent is not only accelerating its revenue growth and investing heavily in AI, but is still a bit undervalued. Read more to ...

The fastest growing accounting firms spend twice as much on their marketing budget than all other firms, an AAM study finds.

The choices made by digital designers and developers directly affect the energy consumed by billions of devices worldwide.

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

For small law firms trying to compete in a crowded market, artificial intelligence is no longer a futuristic concept — it’s a practical tool ...

Account-based marketing remains a key part of B2B strategy, but it often struggles with the same recurring issues. These problems include too many buyers, messages that don’t match up, and ...