AI is flipping that dynamic. By mining consumer signals across platforms, predicting emerging needs and simulating future ...

Market research examines consumer behavior and ... Secondary research includes academic articles, infographics, and white papers. Qualitative research gives insights into how customers feel ...

Generative AI exceeds expectations in 27% of marketing use cases—more than in any business domain. That's according to two surveys of business professionals conducted by Bain & Company. An infographic ...