Several studies using carefully controlled before and after photographs have found that women’s faces with makeup are rated as more attractive by both male and female raters than the same faces ...

Of course, men wearing makeup isn’t new. Both male and female-identifying rulers of ancient Egypt wore eyeliner, and pale face powder paired with flaming-red cheeks was de rigueur in the ...

Although male politicians and TV anchors have long used makeup for public appearances, Mr. Macron’s eyebrow-raising budget (and tawny, photogenic face) sent a message that powerful men are going ...