Altr is another brand selling makeup for men on Instagram and it’s more straightforward. Alex Doyle, the company's founder, puts more of an emphasis on marketing "makeup" straight up.

Grooms at the altar this wedding season will be sporting a more polished look. Men are increasingly investing in makeup, ...

The beauty industry is bringing men’s grooming weapons to light and we couldn’t be happier. Makeup for men is in trend now and there’s no reason for you to not try it. If you’re looking ...

“Times have changed,” said Yuki Ishikawa, 36, a male hair and makeup artist. Men looking at cosmetics for sale is a sight more commonly seen over the past few years, according to staff at ...