Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.

It’s tempting to believe marketing success means being everywhere at once, especially as audiences shift away from more ...

Set up a simple welcome email. When someone subscribes to your newsletter, welcome them with an email reminding them why they signed up or deliver what you promised. Engage new subscribers by ...

Traditional B2B marketing struggles to generate leads. Learn how creators can help B2B brands connect with decision-makers.

Many marketing pros become frustrated when their PR reps don't write a pitch that doesn't explicitly promote the company. However, marketers need to keep in mind that journalists write news stories, ...

Similarly, anyone thinking of following Unilever’s lead will do well to remember the value exchange of influencer marketing work, says Ostler: 50% spend on influencers would mean 50% spend over ...

Our team will help you develop a strategic action plan to accomplish your communication goals. Start by filling out one of the forms linked below, and a member of our team will follow up. Need ...